SCG London, block-booking
Sunday, September 2, 2007

SCG London has block-booked me until the beginning of December. I have been working on the positioning of a mass and upper mass Russian bank as well as an associated sub-prime loans brand. The latter has been particularly interesting as local context is important. Local business people are trained to deliver customer-specific loans.

Otherwise, I've also been involved in developing a supporting brand identity for the second largest home appliances and audio visual brand in Russia. As well as an identity for a large Russian ATM network.

Working through Russian has been particularly challenging as I've not had my usual language tools available to me. Language-based ideas often get lost in translation.