Hydro Polymers re-brands as Kerling
Sunday, July 15, 2007

In February and March of this year I developed brand identity concepts for the re-branding of Hydro Polymers by Karakter. Hydro Polymers listed on the Oslo stock exchange as Kerling ASA and began the initial roll-out of their new identity (shown above). In May Ineos put in a successful bid to buy the company and the listing was withdrawn.

Although the chosen identity is sound, I put more energy into developing the two other Kerling brand identities featured in the concepts section of this website. Please select Portfolio from the menu on the left and then Concepts to view these.