Too eager for work I didn't persist with enough questions when Network approach me to work at G2. I understood the project might've involved G2's largest client British American Tobacco.

Brand diversification of the sort Marlboro, Camel and Dunhill have successfully realised could be very interesting, I half-thought at the time. Health warnings, photographs of cancerous lungs and pregnant women smoking, leaving half a pack for 'something creative'. Uh, uh - no way! I don't care how much money gets thrown at me.

Lesson learnt. This leaves me available for another project.